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Grow Greenly: Five Green Practices That Are Good for Business

Apr 22

Grow Greenly: Five Green Practices That Are Good for Business

Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...

Michaela Willi Hooper

Apr 15

Easily remove image backgrounds in Wix

I've previously written about Wix's built in image libraries. Wix Media Manager also comes with basic image editing tools in its Photo...

Michaela Willi Hooper

Mar 29

How are microbusinesses unique?

A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...

Michaela Willi Hooper

Mar 18

Pairing Fonts by Historical Era

This week Tao Websites has been on a retreat, which has provided an important time for learning and reflection. Yesterday we played Type...

What's Google Workspace and Do You Need It?

Michaela Willi Hooper

Mar 2

What's Google Workspace and Do You Need It?

At Tao Websites, we provide Online Services Audits to help customers identify redundant software applications (apps) they might be paying...

I ♥ free images: Three of my favorite collections

Michaela Willi Hooper

Feb 8

I ♥ free images: Three of my favorite collections

Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...

Post-Pandemic Business Success: Changing with the Times

Michaela Willi Hooper

Jan 11

Post-Pandemic Business Success: Changing with the Times

As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...

Michaela Willi Hooper

Dec 28, 2021

How to Do More by Doing Less

Why is this business named Tao Websites? It's a reminder about a shared value in our organization: Intentionally choosing where to put...

Three Benefits of Trello for Project Management

Michaela Willi Hooper

Dec 19, 2021

Three Benefits of Trello for Project Management

In my previous post on productivity, I was using a pen and paper for my to-do list. Since I use digital tools most of the day, my analog...

Need sustained focus and energy to meet your goals? Five options I've tried.

Michaela Willi Hooper

Nov 23, 2021

Need sustained focus and energy to meet your goals? Five options I've tried.

No question about it: many Americans feel pushed beyond their limits at work. Add to that family and other responsibilities, which can...

Michaela Willi Hooper

Nov 14, 2021

3 Science-Backed Marketing Principles

I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...

2 Reasons why you need a mobile-responsive website (and what does responsive even mean?)

Lauren Antrosiglio

Nov 10, 2021

2 Reasons why you need a mobile-responsive website (and what does responsive even mean?)

When the internet first became widely used (in the mid-to-late 90's), websites were being created left and right, and no attention was...

Our Five Favorite Wix Bonus Features for Small Businesses

Michaela Willi Hooper

Nov 3, 2021

Our Five Favorite Wix Bonus Features for Small Businesses

Wix is a website creation platform we often recommend to small business owners. It checks many of the boxes our clients are usually...

7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For

Lauren Antrosiglio

Nov 2, 2021

7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For

If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...

Five Essential Productivity Tools for Freelancers

Michaela Willi Hooper

Oct 19, 2021

Five Essential Productivity Tools for Freelancers

My last job involved supporting people undertaking complex projects. These folks undoubtedly had the requisite expertise and desire to...

Keep losing passwords? Three simple, secure password management techniques

Michaela Willi Hooper

Oct 12, 2021

Keep losing passwords? Three simple, secure password management techniques

Computer passwords aren’t new, but for many people, they’re more frustrating than ever. Until recently I provided tech support at a...

Free Marketing Research on the Web: A Canine Case Study

Michaela Willi Hooper

Sep 28, 2021

Free Marketing Research on the Web: A Canine Case Study

When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...

Michaela Willi Hooper

Sep 20, 2021

What makes a great website?

Of course, there are some general principles of design that make a site look professional: consistent and appropriate fonts and colors,...

Review: "The New Rules of Marketing & PR"

Michaela Willi Hooper

Sep 6, 2021

Review: "The New Rules of Marketing & PR"

Former colleagues were surprised when I left academic librarianship to become a web designer. Its true: I’ve taken a non-traditional path...

Michaela Willi Hooper

Aug 1, 2021

Remote Teams: 3 Keys to Success

Digital collaboration is here to stay. Telecommuting has become the must-have perk for millennial workers, many employees have relocated...

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Grow Greenly: Five Green Practices That Are Good for Business

Easily remove image backgrounds in Wix

How are microbusinesses unique?

Pairing Fonts by Historical Era

What's Google Workspace and Do You Need It?

I ♥ free images: Three of my favorite collections

Post-Pandemic Business Success: Changing with the Times

How to Do More by Doing Less

Three Benefits of Trello for Project Management

Need sustained focus and energy to meet your goals? Five options I've tried.

3 Science-Backed Marketing Principles

2 Reasons why you need a mobile-responsive website (and what does responsive even mean?)

Our Five Favorite Wix Bonus Features for Small Businesses

7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For

Five Essential Productivity Tools for Freelancers

Keep losing passwords? Three simple, secure password management techniques

Free Marketing Research on the Web: A Canine Case Study

What makes a great website?

Review: "The New Rules of Marketing & PR"

Remote Teams: 3 Keys to Success

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