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Logo Redesign: DragonMaster Flash

Updated: Apr 7, 2023

No matter what a logo looks like, logo redesign is usually inevitable — whether because of the passage of time, new trends in the industry, rebranding, or changes within the company. In this case, a gaming startup called DragonMaster Flash had come up with a rather simple logo, and wanted something a bit edgier that better represented the game. The game is based in a post-apocalyptic world where genetically engineered dragons have taken over, and there is only one person who has the ability to fight them. The hero in this case, is a suave dude that looks like Shaft and has a big afro and colorful fighting gear. This was their current logo:

Old DragonMaster Flash logo with big red circle in the middle and boring serif font.

Not only does it closely resemble the Japanese flag, it just doesn’t say “action video game” The font is boring, the kind you would find in a book or an academic paper, and I can’t really see the purpose of the red circle in the center. The company said they wanted something to represent the game. The first thing I thought was, “Why isn’t there a dragon?”.

The other feeling I wanted to convey was post apocalyptic, and I decided to use the font to convey that feeling. I decided on a font called “Birth of a Hero” (fitting, don’t you think?), which had a funky, yet distorted look to it. I thought that the color red was a good addition, but I didn’t want it to be overwhelming, so I made parts of the dragon red. In addition, I shaped the dragon like an “S”, so that it could be part of the word and not necessarily a side distraction. Lastly, I wanted to convey the disco-funk coolness of the hero, so I made a colorful gradient for the word “Flash. See the new logo below:

New DragonMaster Flash Logo with dragon and better font.

The company was very happy with the end product, and it looks great on their product!

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