Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...
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Lauren Antrosiglio
- Jan 12
- 2 min
Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...
9 views0 comments
Michaela Willi Hooper
- Dec 27, 2022
- 3 min
New Year's Resolutions for Freelancers and Small Business Owners
'Tis the season when people are making personal resolutions. If you're a solopreneur or microbusiness owner, consider making some...
37 views1 comment
Michaela Willi Hooper
- Nov 1, 2022
- 2 min
Three Ways to Make Your Small Business Stand Out
The last few years have been a roller coaster for all businesses, but especially small businesses. While many long-established businesses...
20 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Grow Greenly: Five Green Practices That Are Good for Business
Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...
6 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
How are microbusinesses unique?
A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...
2 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
I ♥ free images: Three of my favorite collections
Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...
4 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Post-Pandemic Business Success: Changing with the Times
As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...
6 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 4 min
3 Science-Backed Marketing Principles
I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For
If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...
5 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 6 min
Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Say More with Less: How to Grab Your Audience's Attention Quickly, Part 1
In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Think Business Cards are "So 90's"? Think Again: 4 Reasons You Need a Business Card
In today’s high-tech, web-based world, it’s easy to prematurely declare older forms of marketing obsolete, but the truth is, a lot of...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Logo Redesign: DragonMaster Flash
No matter what a logo looks like, logo redesign is usually inevitable — whether because of the passage of time, new trends in the...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
5 Ways to do Business Cards
Most businesses need a business card, and so what type do you go for? The days of the boring white card stock business card are gone.
6 views0 comments
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