How Design Drives Customer Action
What do you want visitors to your website to do? If you're a business, you want visitors to make a purchase. In 1898, Elias St. Elmo...
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Lauren Antrosiglio
- Jan 16
- 2 min
Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...
24 views0 comments
Lauren Antrosiglio
- Jan 12
- 2 min
Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...
17 views0 comments
Michaela Willi Hooper
- Dec 27, 2022
- 3 min
New Year's Resolutions for Freelancers and Small Business Owners
'Tis the season when people are making personal resolutions. If you're a solopreneur or microbusiness owner, consider making some...
45 views1 comment
Michaela Willi Hooper
- Nov 1, 2022
- 2 min
Three Ways to Make Your Small Business Stand Out
The last few years have been a roller coaster for all businesses, but especially small businesses. While many long-established businesses...
31 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Grow Greenly: Five Green Practices That Are Good for Business
Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...
10 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
How are microbusinesses unique?
A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...
6 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
I ♥ free images: Three of my favorite collections
Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...
7 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Post-Pandemic Business Success: Changing with the Times
As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...
11 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 4 min
3 Science-Backed Marketing Principles
I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...
8 views0 comments
Lauren Antrosiglio
- Aug 28, 2022
- 2 min
7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For
If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...
12 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 6 min
Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...
6 views0 comments
Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Say More with Less: How to Grab Your Audience's Attention Quickly, Part 1
In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...
2 views0 comments
Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Think Business Cards are "So 90's"? Think Again: 4 Reasons You Need a Business Card
In today’s high-tech, web-based world, it’s easy to prematurely declare older forms of marketing obsolete, but the truth is, a lot of...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Logo Redesign: DragonMaster Flash
No matter what a logo looks like, logo redesign is usually inevitable — whether because of the passage of time, new trends in the...
4 views0 comments
Lauren Antrosiglio
- Aug 28, 2022
- 2 min
5 Ways to do Business Cards
Most businesses need a business card, and so what type do you go for? The days of the boring white card stock business card are gone.
9 views0 comments
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