Attract New Clients with an Intro Package

Social media videos are one way you can offer intro packages

You've got the skills and resources to wow your target audience, but how do you get their attention amidst all the digital noise? Start small and lower the barrier to entry by offering an affordably-priced introductory special that clearly addresses a common pain point.

Identify a Common Problem

Engage with your potential customers on the social media they use. Different demographics gravitate to different platforms (Tik Tok, Instagram, Youtube, Reddit, Facebook, etc.). Ask questions and listen to what's getting in their way. For example:

• You're a dog trainer, and you notice recurring complaints about aggressive incidents at dog parks on your local subreddit.

• You're a life coach for college-age people, and in Facebook groups you see parents of emerging adults worrying about their children's ability to leave the nest and build their own lives.

• You're a fitness coach who queries your community of perimenopausal women and finds they're worried about building and maintaining muscle.

If you're a face-to-face business, you might also draw on customer conversations, newspaper editorials, and local platforms like NextDoor.

Craft an Appealing, Low-Barrier Solution

• Make it specific. Briefly yet clearly outline how it will address the common problem.

• Keep the package small and low-cost. For example, 2 60-minute sessions and a workbook for a discounted price.

• Use images and language that are relevant to your target customers.

Create a Sense of Urgency

In addition to lowering barriers, you want to encourage your clients to act now (yes, like those old infomercials, but classier and less annoying). You might . . .

• Offer the package for a limited time.

• Highlight the savings compared to your normal prices or competitors' rates

• Make the purchase process quick and easy.

• Include small bonuses or samples to delight new clients and give them a taste of what you offer, especially if you're a new business or have a new location.

  
  

Promote Your Intro Package

For all businesses:

• Share the package via social media, your website, your email list, and (potentially) paid Google or Facebook ads.

• Include a short promo video highlighting the issues your package solves and advantages of your approach (yes, we can make one for you!)

For online businesses:

• Offer a complimentary 15 minute discovery call.

• Ask influential connections to share a post promoting your package.

For local businesses:

• A baseline for all local businesses is to claim your Google Business Profile and optimize your website SEO for your location and service area. We can help with this.

• Introduce yourself to other businesspeople around town. First, perfect a short pitch, dress professionally, stock up on business cards, and consider designing a coupon.

• Distribute flyers or coupons at local businesses and events. Libraries, community centers, and local food stores often have bulletin boards where anyone can put up flyers. Again, customize, customize. If you're a nutritionist, table at a wellness fair or farmers' market. If you're starting a summer camp, sponsor a local sports team or scouting troop.

• Advertise in the local paper or free weekly (especially if your target demographic includes seniors).

  
  

This example intro package for dog trainers solves a common problem, offers a package at a low rate, and is only available for a limited time.

Does It Work?

Here's a personal case study. When I lived in Arizona, a new salon owner stopped by my workplace with an intro package for a low price. It included product samples, a facial, and a hair cut. I decided to give it a try. True confession: I often resort to cutting my own curly/wavy hair because it can be frustrating to find a stylist who knows what to do with it. But I loved my new cut and my new stylist. The intro coupon got the salon a loyal customer for several years (until I moved) and a five star Google review.

In today's busy, buzzing world, it can be challenging to stand out and attract new customers. These tips apply to all launching or expanding businesses: from astrologers to zinfandel producers.

For over five years, TAO Websites has been helping small businesses and solopreneurs put their best foot forward. Reach out today to get started on flyers and graphics for your intro package, or launch a stunning, functional website to complement your existing in-person and social marketing channels.