Learn: The TAO Blog

Video: 7 Attributes of an Outstanding Logo

“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...

Be The Customer: Rule #1 of Selling Anything

As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...

Free Marketing Research on the Web: A Canine Case Study

When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...

Say More with Less: How to Grab Your Audience's Attention Quickly, Part 1

In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...