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Lauren Antrosiglio
Jan 16, 20232 min read
Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...
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Lauren Antrosiglio
Jan 12, 20232 min read
Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...
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Michaela Willi Hooper
Aug 28, 20226 min read
Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...
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Lauren Antrosiglio
Aug 28, 20222 min read
Say More with Less: How to Grab Your Audience's Attention Quickly, Part 1
In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...
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