Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...
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Lauren Antrosiglio
- Jan 12
- 2 min
Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...
9 views0 comments
Michaela Willi Hooper
- Dec 27, 2022
- 3 min
New Year's Resolutions for Freelancers and Small Business Owners
'Tis the season when people are making personal resolutions. If you're a solopreneur or microbusiness owner, consider making some...
37 views1 comment
Michaela Willi Hooper
- Nov 1, 2022
- 2 min
Three Ways to Make Your Small Business Stand Out
The last few years have been a roller coaster for all businesses, but especially small businesses. While many long-established businesses...
20 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 2 min
Time Saving Tip: How to Change Capitalization Without Retyping
Recently, I was copying a restaurant's menu from one platform to another. Many of the descriptions were originally in ALL CAPS. While I...
17 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Grow Greenly: Five Green Practices That Are Good for Business
Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...
6 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
How are microbusinesses unique?
A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...
2 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 2 min
What's Google Workspace and Do You Need It?
At Tao Websites, we provide Online Services Audits to help customers identify redundant software applications (apps) they might be paying...
165 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
I ♥ free images: Three of my favorite collections
Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...
4 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Post-Pandemic Business Success: Changing with the Times
As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...
6 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 6 min
How to Do More by Doing Less
Why is this business named Tao Websites? It's a reminder about a shared value in our organization: Intentionally choosing where to put...
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Michaela Willi Hooper
- Aug 28, 2022
- 2 min
Three Benefits of Trello for Project Management
In my previous post on productivity, I was using a pen and paper for my to-do list. Since I use digital tools most of the day, my analog...
11 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 4 min
Need sustained focus and energy to meet your goals? Five options I've tried.
No question about it: many Americans feel pushed beyond their limits at work. Add to that family and other responsibilities, which can...
5 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 4 min
3 Science-Backed Marketing Principles
I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
2 Reasons why you need a mobile-responsive website (and what does responsive even mean?)
When the internet first became widely used (in the mid-to-late 90's), websites were being created left and right, and no attention was...
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Michaela Willi Hooper
- Aug 28, 2022
- 2 min
Our Five Favorite Wix Bonus Features for Small Businesses
Wix is a website creation platform we often recommend to small business owners. It checks many of the boxes our clients are usually...
7 views0 comments
Lauren Antrosiglio
- Aug 28, 2022
- 2 min
7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For
If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...
5 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 5 min
Five Essential Productivity Tools for Freelancers
My last job involved supporting people undertaking complex projects. These folks undoubtedly had the requisite expertise and desire to...
7 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Keep losing passwords? Three simple, secure password management techniques
Computer passwords aren’t new, but for many people, they’re more frustrating than ever. Until recently I provided tech support at a...
9 views0 comments
Michaela Willi Hooper
- Aug 28, 2022
- 6 min
Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...
3 views0 comments
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