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Secure Communications for Small Business Owners
Welcome to part 2 of Digital Privacy for Small Business Owners. In part 1 , I provided an overview of using a password manager. Using...

Michaela Willi Hooper
Mar 95 min read
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Manage Your Passwords with a Password Manager
Do you hate logging into online accounts because you never know your password? Are you worried about digital security but don't know...

Michaela Willi Hooper
Feb 282 min read
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Add a Callout Box: Part 4 of Our Holiday DIY Series
In previous posts this holiday season, we've covered how to pair font and graphics in an ad , design a hero section , and add a button...

Michaela Willi Hooper
Dec 27, 20244 min read
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Add a Matching Button in Wix: Part 3 of our Holiday DIY Series
In our holiday DIY series, we've covered how to pair classy yet impactful fonts and images in holiday ads and how to design a holiday...

Michaela Willi Hooper
Dec 18, 20242 min read
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Design a Hero: Part 2 of our Holiday DIY Series
In our previous post we gave some tips pairing classy holiday font faces and images that look professional complement your message. Many...

Michaela Willi Hooper
Nov 23, 20243 min read
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Pair Font and Images: Part 1 of our Holiday DIY Series
Font: Jokerman and Poppins. Microsoft Office has some fun fonts already installed. Have you noticed the Jack-o-Lanterns sitting on...

Michaela Willi Hooper
Oct 21, 20242 min read
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How Design Drives Customer Action
What do you want visitors to your website to do? If you're a business, you want visitors to make a purchase. In 1898, Elias St. Elmo...

Michaela Willi Hooper
Apr 11, 20232 min read
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Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...

Lauren Antrosiglio
Jan 16, 20232 min read
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Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...

Lauren Antrosiglio
Jan 12, 20232 min read
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New Year's Resolutions for Freelancers and Small Business Owners
'Tis the season when people are making personal resolutions. If you're a solopreneur or microbusiness owner, consider making some...

Michaela Willi Hooper
Dec 27, 20223 min read
54 views
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Three Ways to Make Your Small Business Stand Out
The last few years have been a roller coaster for all businesses, but especially small businesses. While many long-established businesses...

Michaela Willi Hooper
Nov 1, 20222 min read
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Time Saving Tip: How to Change Capitalization Without Retyping
Recently, I was copying a restaurant's menu from one platform to another. Many of the descriptions were originally in ALL CAPS. While I...

Michaela Willi Hooper
Aug 28, 20222 min read
38 views
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Grow Greenly: Five Green Practices That Are Good for Business
Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...

Michaela Willi Hooper
Aug 28, 20223 min read
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How are microbusinesses unique?
A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...

Michaela Willi Hooper
Aug 28, 20223 min read
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What's Google Workspace and Do You Need It?
At Tao Websites, we provide Online Services Audits to help customers identify redundant software applications (apps) they might be paying...

Michaela Willi Hooper
Aug 28, 20222 min read
267 views
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I ♥ free images: Three of my favorite collections
Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...

Michaela Willi Hooper
Aug 28, 20223 min read
28 views
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Post-Pandemic Business Success: Changing with the Times
As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...

Michaela Willi Hooper
Aug 28, 20223 min read
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How to Do More by Doing Less
Why is this business named Tao Websites? It's a reminder about a shared value in our organization: Intentionally choosing where to put...

Michaela Willi Hooper
Aug 28, 20226 min read
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Three Benefits of Trello for Project Management
In my previous post on productivity, I was using a pen and paper for my to-do list. Since I use digital tools most of the day, my analog...

Michaela Willi Hooper
Aug 28, 20222 min read
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Need sustained focus and energy to meet your goals? Five options I've tried.
No question about it: many Americans feel pushed beyond their limits at work. Add to that family and other responsibilities, which can...

Michaela Willi Hooper
Aug 28, 20224 min read
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