Holiday Hero Tips
Many small businesses update their heroes* this time of year to promote sales and celebrate the season. You can hire a professional...
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Michaela Willi Hooper
Oct 212 min read
Holiday Design 101: Halloween
Have you noticed the Jack-o-Lanterns sitting on porches and the smell of pumpkin spice lattes drifting from coffee shops? Fall is here,...
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Michaela Willi Hooper
Apr 11, 20232 min read
How Design Drives Customer Action
What do you want visitors to your website to do? If you're a business, you want visitors to make a purchase. In 1898, Elias St. Elmo...
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Lauren Antrosiglio
Jan 16, 20232 min read
Video: 7 Attributes of an Outstanding Logo
“A logo derives its meaning from the quality of the thing is symbolizes, not the other way around.” -Paul Rand Your logo is the way that...
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Lauren Antrosiglio
Jan 12, 20232 min read
Be The Customer: Rule #1 of Selling Anything
As a business, you want to make money. You may be doing something you love, or something you are good at, but unless you are doing it for...
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Michaela Willi Hooper
Dec 27, 20223 min read
New Year's Resolutions for Freelancers and Small Business Owners
'Tis the season when people are making personal resolutions. If you're a solopreneur or microbusiness owner, consider making some...
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Michaela Willi Hooper
Nov 1, 20222 min read
Three Ways to Make Your Small Business Stand Out
The last few years have been a roller coaster for all businesses, but especially small businesses. While many long-established businesses...
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Michaela Willi Hooper
Aug 28, 20222 min read
Time Saving Tip: How to Change Capitalization Without Retyping
Recently, I was copying a restaurant's menu from one platform to another. Many of the descriptions were originally in ALL CAPS. While I...
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Michaela Willi Hooper
Aug 28, 20223 min read
Grow Greenly: Five Green Practices That Are Good for Business
Happy Earth Day! Spring is at its lush apex here Eugene, Oregon, where ample rain has brought out a colorful succession of daffodils,...
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Michaela Willi Hooper
Aug 28, 20223 min read
How are microbusinesses unique?
A few months ago, I ran across a Brookings Institute report titled "Microbusinesses flourished during the pandemic. Now we must tap into...
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Michaela Willi Hooper
Aug 28, 20222 min read
What's Google Workspace and Do You Need It?
At Tao Websites, we provide Online Services Audits to help customers identify redundant software applications (apps) they might be paying...
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Michaela Willi Hooper
Aug 28, 20223 min read
I ♥ free images: Three of my favorite collections
Ever share a fun image you found online to social media without checking the copyright? This feels so normal in our personal lives (most...
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Michaela Willi Hooper
Aug 28, 20223 min read
Post-Pandemic Business Success: Changing with the Times
As a new year dawns many of us are hoping that the pandemic will finally run its course, hopefully without more strain on our overworked...
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Michaela Willi Hooper
Aug 28, 20226 min read
How to Do More by Doing Less
Why is this business named Tao Websites? It's a reminder about a shared value in our organization: Intentionally choosing where to put...
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Michaela Willi Hooper
Aug 28, 20222 min read
Three Benefits of Trello for Project Management
In my previous post on productivity, I was using a pen and paper for my to-do list. Since I use digital tools most of the day, my analog...
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Michaela Willi Hooper
Aug 28, 20224 min read
Need sustained focus and energy to meet your goals? Five options I've tried.
No question about it: many Americans feel pushed beyond their limits at work. Add to that family and other responsibilities, which can...
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Michaela Willi Hooper
Aug 28, 20224 min read
3 Science-Backed Marketing Principles
I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...
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Lauren Antrosiglio
Aug 28, 20222 min read
2 Reasons why you need a mobile-responsive website (and what does responsive even mean?)
When the internet first became widely used (in the mid-to-late 90's), websites were being created left and right, and no attention was...
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Michaela Willi Hooper
Aug 28, 20222 min read
Our Five Favorite Wix Bonus Features for Small Businesses
Wix is a website creation platform we often recommend to small business owners. It checks many of the boxes our clients are usually...
29 views2 comments
Lauren Antrosiglio
Aug 28, 20222 min read
7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For
If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...
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