Learn: The TAO Blog

In my previous post on productivity, I was using a pen and paper for my to-do list. Since I use digital tools most of the day, my analog...

No question about it: many Americans feel pushed beyond their limits at work. Add to that family and other responsibilities, which can...

I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...

When the internet first became widely used (in the mid-to-late 90's), websites were being created left and right, and no attention was...

Wix is a website creation platform we often recommend to small business owners. It checks many of the boxes our clients are usually...

If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...

My last job involved supporting people undertaking complex projects. These folks undoubtedly had the requisite expertise and desire to...

Computer passwords aren’t new, but for many people, they’re more frustrating than ever. Until recently I provided tech support at a...

When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...

Of course, there are some general principles of design that make a site look professional: consistent and appropriate fonts and colors,...

Former colleagues were surprised when I left academic librarianship to become a web designer. Its true: I’ve taken a non-traditional path...

Digital collaboration is here to stay. Telecommuting has become the must-have perk for millennial workers, many employees have relocated...

"75% of consumers judge a company’s credibility based on its website (or lack thereof)." -Pew Internet Research Social media marketing is...

Weather is getting crazier, the entire West coast seems to burn up every summer and last year was 2020, so I don't think I need to...

In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...

You know those redundant data entry tasks that require you to click back and forth and minimize/maximize your windows, just so you can...

Outside of the design world, most people don't give fonts a second thought. When designing logos or websites, I will ask clients to...

If you're anything like me, your computer desktop is full of folders, files, icons, and who knows what else, and it probably looks...

In today’s high-tech, web-based world, it’s easy to prematurely declare older forms of marketing obsolete, but the truth is, a lot of...

No matter what a logo looks like, logo redesign is usually inevitable — whether because of the passage of time, new trends in the...