Five Essential Productivity Tools for Freelancers
My last job involved supporting people undertaking complex projects. These folks undoubtedly had the requisite expertise and desire to...
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Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Keep losing passwords? Three simple, secure password management techniques
Computer passwords aren’t new, but for many people, they’re more frustrating than ever. Until recently I provided tech support at a...
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Michaela Willi Hooper
- Aug 28, 2022
- 6 min
Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...
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Lauren Antrosiglio
- Aug 28, 2022
- 3 min
What makes a great website?
Of course, there are some general principles of design that make a site look professional: consistent and appropriate fonts and colors,...
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Michaela Willi Hooper
- Aug 28, 2022
- 3 min
Review: "The New Rules of Marketing & PR"
Former colleagues were surprised when I left academic librarianship to become a web designer. Its true: I’ve taken a non-traditional path...
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Michaela Willi Hooper
- Aug 28, 2022
- 4 min
Remote Teams: 3 Keys to Success
Digital collaboration is here to stay. Telecommuting has become the must-have perk for millennial workers, many employees have relocated...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Facebook Business Pages vs. Business Websites: What's Right for You?
"75% of consumers judge a company’s credibility based on its website (or lack thereof)." -Pew Internet Research Social media marketing is...
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Lauren Antrosiglio
- Aug 28, 2022
- 1 min
Wildfires, Floods, and Earthquakes, Oh My: Small Business Disaster Preparedness
Weather is getting crazier, the entire West coast seems to burn up every summer and last year was 2020, so I don't think I need to...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Say More with Less: How to Grab Your Audience's Attention Quickly, Part 1
In today's fast-paced, short-attention-span world, there is more competition for consumer's attention than ever before. What we're...
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Lauren Antrosiglio
- Aug 28, 2022
- 1 min
Cool Free Productivity Download of the Week: DeskPins
You know those redundant data entry tasks that require you to click back and forth and minimize/maximize your windows, just so you can...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
What's in a Font? Why do fonts even matter?
Outside of the design world, most people don't give fonts a second thought. When designing logos or websites, I will ask clients to...
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Lauren Antrosiglio
- Aug 28, 2022
- 1 min
Organize Your Desktop with these Free Beautiful Productivity Wallpapers
If you're anything like me, your computer desktop is full of folders, files, icons, and who knows what else, and it probably looks...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Think Business Cards are "So 90's"? Think Again: 4 Reasons You Need a Business Card
In today’s high-tech, web-based world, it’s easy to prematurely declare older forms of marketing obsolete, but the truth is, a lot of...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
Logo Redesign: DragonMaster Flash
No matter what a logo looks like, logo redesign is usually inevitable — whether because of the passage of time, new trends in the...
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Michaela Willi Hooper
- Aug 28, 2022
- 6 min
3 Ways to Learn New Skills (for free, in your own time!)
Skill building. Professional development. Retraining. These phrases may fill you with dread, and understandably so! Anymore, few...
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
5 Ways to do Business Cards
Most businesses need a business card, and so what type do you go for? The days of the boring white card stock business card are gone.
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Lauren Antrosiglio
- Aug 28, 2022
- 2 min
5 Crucial Things to Look for When Choosing a Web Design Company
Whether you need a brand-spanking-new website or you're wanting a redesign of your current site, web design agency choices can be hard.
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