top of page


Learn: The TAO Blog
Search


3 Science-Backed Marketing Principles
I just finished a book that's long been on my list: Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dr. Dan Ariely,...

Michaela Willi Hooper
Aug 28, 20224 min read
15 views
0 comments


2 Reasons why you need a mobile-responsive website (and what does responsive even mean?)
When the internet first became widely used (in the mid-to-late 90's), websites were being created left and right, and no attention was...

Lauren Antrosiglio
Aug 28, 20222 min read
20 views
0 comments


Our Five Favorite Wix Bonus Features for Small Businesses
Wix is a website creation platform we often recommend to small business owners. It checks many of the boxes our clients are usually...

Michaela Willi Hooper
Aug 28, 20222 min read
45 views
6 comments


7 of the Most Popular Social Media Networks, and Which Businesses They Work Best For
If you run a small business, you specialize in the products or service your business offers, and I am willing to bet (especially if...

Lauren Antrosiglio
Aug 28, 20222 min read
23 views
0 comments


Five Essential Productivity Tools for Freelancers
My last job involved supporting people undertaking complex projects. These folks undoubtedly had the requisite expertise and desire to...

Michaela Willi Hooper
Aug 28, 20225 min read
20 views
0 comments


Keep losing passwords? Three simple, secure password management techniques
Computer passwords aren’t new, but for many people, they’re more frustrating than ever. Until recently I provided tech support at a...

Michaela Willi Hooper
Aug 28, 20223 min read
24 views
0 comments


Free Marketing Research on the Web: A Canine Case Study
When I was a business librarian, I helped entrepreneurs do background research for their companies. Market research is a key component of...

Michaela Willi Hooper
Aug 28, 20226 min read
11 views
0 comments


What makes a great website?
Of course, there are some general principles of design that make a site look professional: consistent and appropriate fonts and colors,...

Lauren Antrosiglio
Aug 28, 20223 min read
13 views
0 comments


Wildfires, Floods, and Earthquakes, Oh My: Small Business Disaster Preparedness
Weather is getting crazier, the entire West coast seems to burn up every summer and last year was 2020, so I don't think I need to...

Lauren Antrosiglio
Aug 28, 20221 min read
13 views
0 comments


Think Business Cards are "So 90's"? Think Again: 4 Reasons You Need a Business Card
In today’s high-tech, web-based world, it’s easy to prematurely declare older forms of marketing obsolete, but the truth is, a lot of...

Lauren Antrosiglio
Aug 28, 20222 min read
9 views
0 comments


5 Crucial Things to Look for When Choosing a Web Design Company
Whether you need a brand-spanking-new website or you're wanting a redesign of your current site, web design agency choices can be hard.

Lauren Antrosiglio
Aug 28, 20222 min read
14 views
0 comments
bottom of page