What Exactly is a Sales Funnel?
The "Sales Funnel" is a visual depiction of how a company's product or service moves potential clients from exposure (seeing your product or service for the first time) through contemplation(considering a purchase) to the sale. Although the term “Sales Funnel” has been a buzzword for the last couple of years, the concept isn’t new, but the funnel graphic is more recent. The strategy to increase sales has been used long before the internet was around in brick and mortar businesses.
The sales funnel graphic and concept as we now know it is a method of visualizing, measuring, and optimizing a company's sales and marketing efforts. It is usually divided into early, middle, and late stages, allowing businesses to see the various parts of obtaining, converting, and keeping new clients. The main goal is to see how many contacts, leads, customers, and repeat customers there are and to work on the approach to increase sales and on the after-purchase experience to increase repeat customers and loyalty.
The Stages of the Sales Funnel
LOYALTY & RETENTION
HOW WE DO SALES FUNNELS
Our sales funnel sites are designed on the Wix platform, largely because of the free sales and marketing tools included with every site. Manage leads, view analytics, run automations, communicate with email marketing and more. In addition, offer downloads, use pop-ups, and gather emails to guide your prospects from introduction to sale.
We recommend single-page sales funnel sites to clients who are selling one product or service and are not wanting a multi-page website solution. We design a site for you that is unique, and our experienced marketing writers will write copy for your site that makes you stand out, without sounding like an infomercial. Since the Sales Funnel will be on Wix, your site will be easy to update and manage.
There is no extra monthly cost for a sales funnel site versus another site that we design outside of the regular monthly cost of Wix hosting (which runs from $11-27/month for most of our clients). At some point, you may want to upgrade to increase your automations or other features, but that usually runs at around $6-$10 a month.