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Balance
What Exactly is a Sales Funnel?

The "Sales Funnel" is a visual depiction of how a company's product or service moves potential clients from exposure (seeing your product or service for the first time) through contemplation (considering a purchase) to the sale. The term “Sales Funnel” has been a buzzword for the last couple of years, but the concept isn’t new. This strategy to increase sales was used long before the internet was around in brick-and-mortar businesses. The funnel graphic is more recent.

 

The sales funnel graphic and concept as we now know it is a method of visualizing, measuring, and optimizing a company's sales and marketing efforts. It is usually divided into early, middle, and late stages, allowing businesses to see the various parts of obtaining, converting, and keeping new clients. The main goal is to see how many contacts, leads, customers, and repeat customers there are; to increase sales; and to improve the after-purchase experience to increase repeat customers and loyalty.

 

The Stages of the Sales Funnel

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AWARENESS

DISCOVERY

EVALUATION

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PURCHASE

ENGAGEMENT

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LOYALTY & RETENTION

 

HOW WE DO SALES FUNNELS

FEATURES

Our sales funnel sites are designed on the Wix platform, largely because of the free sales and marketing tools included with every site. Manage leads, view analytics, run automations, communicate with email marketing and more. In addition, offer downloads, use pop-ups, and gather emails to guide your prospects from introduction to sale.

SUPPORT

We recommend single-page sales funnel sites to clients who are selling one product or service and are not wanting a multi-page website solution. We design a site for you that is unique, and our experienced marketing writers will write copy for your site that makes you stand out, without sounding like an infomercial. Since the sales funnel will be on Wix, your site will be easy to update and manage.

COST

There is no extra monthly cost for a sales funnel site versus another site that we design outside of the regular monthly cost of Wix hosting (which runs from $11-27/month for most of our clients).  At some point, you may want to upgrade to increase your automations or other features. This costs approximately $6-$10 a month.

ARE YOU READY TO CREATE SOMETHING SPECTACULAR?